ADSDAQ for blogging?

May 10, 2006

The 360 reports on a proposal to form essentially a commodities style market for advertising in the United States:

A consortium of some of the biggest advertisers in the United States has plans to move the ad industry out the era of the cattle exchange and into the internet age. They’re looking for someone to build an ADSDAQ – an online exchange similar to the NASDAQ where advertisers and media owners can trade.

Interesting idea. I wonder if blogs could play a role?

In Web 2.0
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3 responses to ADSDAQ for blogging?

  1. John Evans (Syntagma) May 10, 2006 at 2:07 pm

    This is a really good idea, Duncan, provided it’s done professionally and they let in the smaller fry.

    Of course, Text Link Ads do something similar on a very small scale, and that works very well.

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