This post at Scripting.com
Notice the link in the 4th paragraph for Russo & Hale.
Not having a go at Dave on this, I’d be doing the same thing in his situation, but it’s interesting to see the godfather of blogging undertaking SEO on posts to hijack Google in terms of his enemies business name. Having said that, is it wise taking on lawyers of all people?
He just linked to one of his posts using good anchor text – I can’t possibly see how that would anger any sort of lawyers?
I’m a peon in the blogging world, of course, but I do the same thing… we all do as far as I know. Why link out when you can link to one of your posts about the topic / company / person?