John Hartigan, your shipment of fail has arrived

August 6, 2009 — 11 Comments


John Hartigan, CEO of News Ltd in a speech July 1 talking about the decline of newspapers

I mean, at its most basic, it?¢‚Ǩ‚Ñ¢s just bad reporting. There?¢‚Ǩ‚Ñ¢s almost no evidence.
For starters, newspaper ad revenue in Australia has been growing ?¢‚Ǩ‚Äú not declining over the past 5 years as it has in the US and the UK.
Even in the past year, the decline in ad revenue in Australia is a fraction of what?¢‚Ǩ‚Ñ¢s been happening overseas.

ABC’s AM this morning (August 6)

Now this slump in profits comes mainly because of plunging revenue, particularly in the newspaper industry. Rupert Murdoch says his papers in Australia have endured a 30 per cent slump in classified ads and a 12 per cent drop in display ads in the fourth quarter, and that’s thanks mainly to a drop-off in car and real estate and employment advertisements, Tony.

Take away question: did Hartigan deceive the market July 1? That’s a fairly significant fall, perhaps not as hard as the US, but likewise you couldn’t describe it fairly as a fraction either.

11 responses to John Hartigan, your shipment of fail has arrived

  1. What I thought was interesting about Murdoch's comments was that they were going to start charging for their online content. I'm pretty happy about that – all the better for those of us who can make free content profitable. Hopefully it'll mean a lot of their content disappears from Google if they start hiding it behind passwords 🙂

  2. I hope they do block Google. Most likely it will teach them a valuable lesson. However, given how well (not) Hartigan and News seem to understand the intawebs I suspect they'll end up doing something like this:


  3. A great post, I liked reading it, thanks.


  4. i agree on what you have said in your comment Darren..

  5. i agree on what you have said in your comment Darren..

  6. i agree on what you have said in your comment Darren..

  7. @skribe “I hope they do block Google. ” How they block Google skribe can you please describe the process of them please.

  8. Great post, i definitely agree.

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