NAB Spams Blogs. Australian Blog Owners Need To Change Banks

June 16, 2008 — 58 Comments

I simply ask this: could I walk into a branch of the National Australia Bank and openly promote my business to those in attendance? I’d encourage EVERY Australian blogger who has an account to the National to close it.

From today’s Crikey (not quite reprinted in full, but as it’s subscription only, reprinted enough so you get the core idea):

Last week, the National Australia Bank ?¢‚Ǩ?ìspammed?¢‚Ǩ¬ù the comments sections of private blogs in an attempt to secure free promotion for the launch of its new SMS banking service. NAB is standing behind this decision.

Last Thursday, an anonymous message was posted to the comments section of an article about the recent controversies surrounding Sam Newman on the AFL Player Spectator blog…the message was out of context and irrelevant, promoting an event at Melbourne?¢‚Ǩ‚Ñ¢s Federation Square and a ticket give-away:

“Hi guys, NAB is giving away free tickets to the Collingwood v Carlton game on Saturday afternoon @ the MCG. Hop on down to Fed Square tomorrow?¢‚Ǩ¬¶ this is all to launch the new NAB SMS Banking! Thank you”….

NAB media relations spokesperson Felicity Glennie-Holmes confirmed that the message was indeed from the bank. The idea to spam the comments sections of private blogs was a recommendation of PR agency Cox+Inall, part of the BWM group, and had been undertaken by Cox+Inall with the bank?¢‚Ǩ‚Ñ¢s full knowledge and approval.

Cox+Inall had searched for blogs that included AFL coverage and were ?¢‚Ǩ?ìwell-enough read to attract readers who might be interested in our offer,?¢‚Ǩ¬ù said Ms Glennie-Holmes. No-one at NAB or at Cox+Inall had considered approaching blog owners first for permission before posting their promotional messages, she said.

?¢‚Ǩ?ìBlogs are a public forum?¢‚Ǩ¬ù, said Ms Glennie-Holmes. NAB and Cox+Inall felt this meant commercial interests could feel free to contribute unsolicited and irrelevant commercial material as comments, placing the onus on blog moderators to reject or delete unwanted comments.

?¢‚Ǩ?ìWe identified five or six blogs where we felt we?¢‚Ǩ‚Ñ¢d give it a try,?¢‚Ǩ¬ù explained Ms Glennie-Holmes. ?¢‚Ǩ?ìWe chose blogs where we thought the moderators would review and decide whether or not to carry our message?¢‚Ǩ¬¶it was up to the blogger to decide whether they would leave the comment there or delete it.?¢‚Ǩ¬ù

The fact that the message posted to the blogs was ?¢‚Ǩ?ìvery openly promotional?¢‚Ǩ¬ù and not deceptive also justified the bank?¢‚Ǩ‚Ñ¢s conduct, Ms Glennie-Holmes said.

Despite this openly promotional objective and targeting blogs based on their readership and web traffic, NAB ?¢‚Ǩ‚Äú which reported a net profit of $4.6 billion last year ?¢‚Ǩ‚Äú at no time considered remunerating bloggers, who typically blog in their own spare time and without sponsorship.

On its website, under the heading ?¢‚Ǩ?ìKey points to help protect yourself online?¢‚Ǩ¬ù, NAB advises its customers to ?¢‚Ǩ?ìDelete spam emails and do not open email attachments from strangers. Consider using a SPAM filter.?¢‚Ǩ¬ù

However, Ms Glennie-Holmes said she didn?¢‚Ǩ‚Ñ¢t see anything contradictory in the bank stressing online safety and security and warning customers about spam when it was itself adopting a communications strategy based on spamming private blogs.

Absolute scum bags and a disgrace to the Australian corporate community. Boycott the NAB now.

58 responses to NAB Spams Blogs. Australian Blog Owners Need To Change Banks

  1. NAB – as a customer I find is that – after using their net banking for years – what annoys me every single time is:
    • the fact that when I log in it opens a page that eats the screen – i.e. fullscreen. I want the window size I am in. If I wanted a full screen window I would have one. It's just rude to monster my screen space.
    • when I log out of internet banking the window doesn't close – but stays open and gives me some sort of crap advertising. That's rude too. If they opened the window when I logged in, they close it when I log out. That would be polite.

  2. tiffany outlet April 2, 2011 at 12:42 am

    They are among the crafting groups thriving in South Florida, finding ways to let their creativity run wild. They meet in stores, in galleries, in church halls, bonding over a canvas, a four-inch pillow or a glass of wine.
    Nike air max 2011
    Nike Air Max
    Air Max 90
    Air Max 95
    Nike Air Max 2010
    Nike Air Max 2009

    nfl jerseys outlet
    Wholesale NFL Jerseys
    Cheap NFL Jerseys
    throwback nfl jerseys

    tory burch shoes

    Ed Hardy
    Ed Hardy shop
    Ed hardy handbags
    Ed hardy T-shirts
    ed hardy shoes
    ed hardy dresses
    ed hardy wallets

    prada outlet
    prada handbags outlet
    prada handbags
    prada shoes
    prada sunglasses
    prada wallets
    prada belts

    tiffany outlet
    tiffany and co outlet
    tiffany jewelry outlet
    tiffany rings outlet
    tiffany bangle

    karen millen outlet
    Karen Millen
    karen millen outlets
    Karen Millen Dresses

    NBA jerseys
    cheap NBA jerseys
    basketball jerseys
    throwback NBA jersey
    And they use their talents to give back to the community, helping those who are in need of a throw, a pillow or a handmade gift to help them through

  3. Thanks for sharing the wonderful information. the fact that when I log in it opens a page that eats the screen – i.e. fullscreen. I want the window size I am in. If I wanted a full screen window I would have one. It’s just rude to monster my screen space. We invite everyone to try our service, and well try our best to fully satisfy your needs. This blog is very informative for I simply ask this.

    seo melbourne

  4. In a globe of fantasy, Coach Factory Outlet Canada is practically nothing but enjoyment for women. You window shop, discover a design you want, also it fits perfectly- finish of story. inside the globe we truly reside in, us females discover detours just like the incorrect size, and never the accurate design to match our needs. The lookup for that wonderful Coach Bags could be prolonged and tireless. this can be in which Coach actions in with their collection of unique Coach Purses. They will end at practically nothing to assure you of your style requires all yr around.
     

  5.  I found you have greater creative thinking and innovative ideas on spamming filter.It is very much essential to any blog since  it has on line safety and warning to the customers regards to communications based on spamming private blogs.

  6. The nintendo ds lite card enables you to explore a complete extraordinary universe of games and apps on the nds lite And DSi Nintendo Cards what does an ndsl Card can help you play? Nintendo DS Lite Console grants you egereggre hundreds,  Homebrew games have already been accessible for countless years even for the GBA and in truth arrivedonto their own when the NDS Lite cards was released for your.Use many of the Nintendo DS Accessories are remakes of Nintendo DS Card we all believe and enjoy.PS3 grants you egereggre hundreds,  Homebrew games have already been accessible for countless years even for the GBA and in truth arrivedonto their own when the NDSL CONSOLE was released for your.Use many of the Nintendo DS Cards are remakes of NDSL Accessories we all believe and enjoy.
    Micro SD Cards grants you egereggre hundreds,  Homebrew games have already been accessible for countless years even for the GBA and in truth arrivedonto their own when the Dingoo was released for your.Use many of the XBOX are remakes of Toys&Gifts we all believe and enjoy.Use many of the Smart Phone are remakes of Game Boy Series we all believe and enjoy.
    the NFL jerseys And MLB jerseys what does an NBA jerseys Card can help you play? NHL jerseys grants you egereggre hundreds . and latest NFL Football Jerseys brands inside the fashion cheap NFL jerseys and football jerseys ,Hockey Jerseys and Basketball Jerseys ,Baseball Jerseys wish to come up .

  7. If you want to go forward in fashion,individuality,why not select the coach handbags america?If you want to interpret noble,elegant,coach america is definitely your choice.With life coaching becoming an ever more popular career choice in England and throughout the world,many people are looking to get their life coach certification.All the purses sells at coach outlet purses you will find them extremely soft and smooth, which makes them extremely attractive to coach fans.We are waiting for you come in!

  8. On establishing contact with a louis vuitton outlet hire agency, a few clarifications would need to be put to rest prior to working out a deal.louis vuitton outlet online own a couple of line, color, or the selected theme, it should be a good choice. It may be the place where offer the bag ladies handbag, you will be able to follow a course of education or training receives for the slim project chest strap wallet.It has however getting confirmed how they insure the fact that merchandise you purchase will genuinely be reliable mentor product to louis vuitton outlet store.Designs of this season give you the unlimited cool feelings in this cool summer. The new designs of Louis Vuitton products in the louis vuitton outlet enrich our daily life.The louis vuitton sale online offers lots of stylish goods which are on discounts now. It usually makes advertisements on TV, Broadcasts, magazines, newspapers and so on.louis vuitton outlet store vision system is a visual enjoy, is a visual art. The particular design has been integrated function and the element of elegancy, then show you an exquisite and excellent product.By the fashion, novel appearance, sophisticated technology, superior quality, louis vuitton outlet won domestic and international customers, their products exported to the Middle East, Southeast Asia and other regions.As can be less costly than other European manufacturer 30%-40% price, coupled using the louis vuitton online exquisite texture and more youthful demandsRelying on creditable quality, good prestige, perfect service and reasonable price, louis vuitton outlet store has won the confidence of the customer. Thanks for your support, your cooperation and inquiries will be highly valued. They provide high quality technical support with consistency.

Leave a Reply

Text formatting is available via select HTML. <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*