TechNation Australia ?Ǭª Blog Archive ?Ǭª Australian Startup Index - Jan 09

The definition is probably a little fluid, but we get included with sites that may be arguably less deserving. Very nice though. The full index here.

BTW, anyone know what’s happening with the top 100 Australian blogs index? Meg hasn’t updated since November. I in part understand why: manually calculating the totals must be a complete bitch, but Meg has just completely stopped blogging as well.

One commitment though: if she isn’t back soon, I’ll give it a shot. Probably need half a day to do it, but it’s an index I value.

Telstra’s up to its old tricks

admin —  January 12, 2009 — 14 Comments

Stilgherrian writes in today’s Crikey (miraculously available for free online here) about Telstra playing silly buggers with high speed internet, in particular the sit back and wait for the opposition to deploy before launching services that are already there trick.

Stilgherrian mentions Telstra vs iiNet over ADSL 2, but the tactic goes back further. I mentioned it in passing in September, but here’s a better explanation.

Back in my days in Government, we had a lot to do with rural broadband, or more precisely the lack there of. Even into mid sized towns or suburbs of sometimes as many as 10-20,000, there was no ADSL. Telstra would constantly suggest that it wasn’t economically viable to provide the service.

The Howard Government launched Broadband Connect, one of their better policies that saw providers subsidised per user for each ADSL connection they place. I don’t remember the figures off the top of my head, but depending on the locality it may have been $2k-$4k per user, possibly less for outer suburban areas; for memory it also changed at least once over the life of the program. Under the scheme I had for a time a free cable internet connection for 3 months, with free cable modem…and no lock in contract. The scheme not only bought ADSL to bigger towns, it saw small communities for the first time getting access. I remember one location with around 200-300 people getting ADSL, and a couple of places under 1,000. As long as you got enough people to sign up, the Government subsidy covered your startup costs, and you might walk away with a profit.

It was a great program, and even in the South West of Western Australia there were maybe 3 or 4 different companies playing for a cut.

But this is what Telstra would do.

They’d get wind that XYZ ADSL was coming to a particular town, then out of the blue they’d announce they’d made ADSL available themselves, usually 2-3 weeks before the smaller company had their service available. They’d back it up with an intensive mail campaign that told people that ADSL was now available in their town. It may have included a phone campaign, although I don’t specifically recall.

The thing with Broadband Connect is that it was open slather; you weren’t awarded a Government contract to provide an area, instead who ever got in and signed people up got their cut.

So you’d have these usually small companies, investing decent money providing ADSL for the first time to communities that Telstra claimed weren’t economically viable to service, finding themselves beat weeks from launch by a mass campaign from Telstra.

Whether the capacity was in or not before as Stilgherrian suggests in the case of ADSL 2 and Cable I don’t know, but the speed to which Tesltra would magically make available these services would suggest just that; that Telstra has the tech in place, and that it would only provide it when a competitor was going to open.

That they’re still doing this in 2009 is a disgrace. It is unbelievably anti-competitive, and for Telstra to sue over the National Broadband Network if it can already be providing, at least to capital cities the SAME service in beyond all belief.

Structural separation, as I’ve always argued is the only solution. Telstra retail and wholesale must be split for the common good. If we have the capacity to provide 100mbps connections in capital cities now, it SHOULD BE PROVIDED NOW, not in a year or two when Telstra decides to use it to undermine the competition.

Besides, we’ll need these speeds to counter some of Conroy’s Great Firewall of Australia 🙂

Microsoft Fail

admin —  January 12, 2009 — 8 Comments

Twitter / Nick Hodge: @duncanriley anyway, writi ...

Microsoft Australia’s Nick Hodge doesn’t like that I highlighted in a post Microsoft’s failure with the Windows 7 beta launch.

I don’t know what else to call it though. Lets see: Microsoft says you’ve got a day to download 2.5m copies of a 3gb program, and the servers crash.

That’s a fail.

The problem going forward is one of economics. I understand from a PR perspective why Microsoft has now opened it up for 2 weeks with no cap on downloads (it’s a smart move PR wise), but the net result is possibly tens of millions of people with Win 7.

Oh, but it’s a time release, and expires August 1 is the response.

So what.

The sort of people downloading Win 7 are going to just as easily crack the time code when in the coming days someone releases a crack, and in effect Microsoft has just basically supplied the next generation of unauthorized copies of Windows. I’d say pirated, but lets see….they were given the copies by Microsoft itself.

Will some go out and buy the real thing later? maybe, but I’m betting it’s not a majority. Word of mouth may come into play, although the Win 7 reviews are mixed so far; some love it, some pointing out it’s just Vista with some interface improvements.

Microsoft has an opportunity to convert people back, and what better way than giving it to them. Better still, open source it, and then charge for support/ upgrades/ patches etc.

Millions of people are interested in Win 7, how much better would it be if Microsoft tapped into that community to make the product even better.

The gates open.

Obama to the Right

admin —  January 12, 2009 — Leave a comment

Via Larvatus Prodeo an interesting piece from The Monthly Review placing Obama to the right in a world sense with this nifty graph.

skitched-20090112-100116.jpg

Money quote:

“In other words, Barack Obama does represent change from the era of the Bush administration. He is the limited change that’s possible within the logic of the current system.”

More at the Monthly Review here.

Muhammad Saleem, the smartest guy I know when it comes to social media/ voting sites pops up on Mashable to talk how StumbleUpon rocks vs Digg on advertising.

Read here.

Side note: he’ll never be invited back to post on TechCrunch now he’s appeared there 😉

Seriously though, we ran StumbleUpon advertising through the first 4 odd months of The Inquisitr. I only really stopped it when we really took off, but I can’t recommend it highly enough. Best ad buy you can spend. Contextual down to age group, area and interest. We use to spend $200 at a time, sometimes depending on the campaign it would last days, other times weeks. We always got a boost from each campaign ahead of what we invested. It may only deliver X amount per your spend, but an up vote or even exposure is worth more again in my experience.

King St. Newtown the Song

admin —  January 8, 2009 — Leave a comment

Via FullTimeCasual, King St. Newtown the song. Besides what I think is an XC Falcon early in, not much has changed on the street. Well, the Hub closed down, long the Sydney Adult Theatre location of choice, and Coles New World doesn’t look that way anymore…but the rest looks very familiar. Still, I’ve only done that drive a handful of times in the last 12 years. My memories are still very much slanted from my childhood growing up in Sydney.

Inquisitr December 2008

admin —  January 2, 2009 — 5 Comments

Pageviews: 1,962,105 (per Google Analytics)

Traffic profile: highest post accounted for 13.5% of traffic.

Finances: profitable (that is, more income than the cost of paying writers excluding me). However unbeknown to us, the ad figures we were working with were make believe from one provider. We’re profitable, but not by as much as we’d believed. Further revenue decreased significantly this month per page view, so while we brought more in, it wasn’t relative to the increase in traffic. We are looking at ways of countering this in January. Whether this is representative of the market, our ad provider or a combination of both is to be seen.

Technorati Rank:426

Nice New Years links from Reddit and Whirlpool. Not sure how high we ended up on Reddit, but it delivered over 9,000 page views. That’s the highest we’ve ever had from a Reddit link; shhhh, don’t tell anyone, but my bet is that Reddit is booming at the moment. I know we weren’t top of the page, so the figure is better again. We’ve been top before, and only got 3-4k.

Whirlpool is nice to have, and I’m grateful that something I had to write was recognized in Australia. They remain Australia’s best site for telco, mobile and internet discussion for a reason.

Surprisingly though the same post turned up on Digg. Not front page yet but submitted by MrBabyMan so a nice run. Not a lot of traffic, but I’m grateful to Mohammed for the link. No idea if we’ll hit front page, highly unlikely, and more so when you see dicks like this

Note my post was written beofre Christmas. It comes from an Australian, about an Australian issue. Unlike the NY Times who was late to the story, I also don’t run the Australian Government spin.

Digg - Australia's Firewall: What2019s NOT mentioned even more scary
Uploaded with plasq‘s Skitch!

Digg just attracts these people, doesn’t it. Couldn’t read either article, or the massive difference between both.

I’ve said it before, there’s a reason I spend my time on Reddit.

Traffic Splits at The Inquisitr

admin —  December 27, 2008 — 4 Comments

Interesting that people perceive The Inquisitr for its celebrity content. Scoble mentioned it on FriendFeed, but I know it’s a common perception.

Let me say that I really don’t have a lot of issues with the perception. We love our mix, I love not having to write wall to wall serious tech posts every day, and more importantly, its working. We’ll go just shy of 2m page views this month, and we need 320k in the last four days of the month to do it.

As I noted on another FriendFeed thread recently, we’re becoming more like a newspaper site. The only thing really holding us back expanding into more spaces (and we have a list of spaces we’d like to enter) is money…which is essentially people and time.

Here’s the traffic split I provided to someone recently

The split based on the top 100 posts month to today (as at Dec 18)

Odd/ Funny 62% Celeb 11%, General News 11%, Tech 8%, TV 3% Media 2% Other 2%

Excluding the top 3 posts (which were all 50k and above)

51% odd/ funny, Celeb 14%, news 13%, Tech 11%, TV 5%, media 3% other 3%

Estimate for all traffic:

40% odd/ funny, Celeb 10%, news 5%, Tech 25%, TV 5%, media 10% other 5%.

We get much better long tail traffic month to month on tech + media, and there is 2-3x more posts in tech than in other categories. News is usually only topical to time, and celeb stuff usually doesn’t wag the tail much either.