Questioning Public Internet Stats

April 29, 2010 — 14 Comments
Dashboard - Google Analytics
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So our traffic has finally gone through a growth spurt, headed primarily by a big jump in pages per visitor after installing Facebook commenting (see graph above.)

But the jump isn’t reflected in any of our public stats, including Quantcast via direct tracking. Note that our internal stats are backed by GetClicky, GAnalytics and Technorati Media…that is, we know this isn’t a mistake. - Reviews, Site Info, Traffic Stats and Related Links from Alexa - Quantcast Audience Profile
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What gives? I know there’s a focus on uniques with these services (and our uniques are fairly steady) but both views are page view views.

And in case your wondering why I love Mark Zuckerberg at the moment….

Dashboard - Google Analytics

14 responses to Questioning Public Internet Stats

  1. Duncan, cool stuff… been looking at this and looks like it's working wonders.

    Rock on,

    PS don't you hate these generic statements… just realized how blah-zey this comment is and how much it reminds me of senseless spam. Sorry about that.

  2. First comment didn't show up in Facebook… checking again.

  3. To be honest you cannot beat the services or the people that I have dealt with. Thanks to internet stats, we've just launched our 5th website! Thanks guys, keep up the good work!

  4. Wow, interesting jump. I'm going to try installing this on our site and see what happens.

  5. The Alexa rank is easy to explain: there were just as many visitors with the Alexa toolbar installed, no matter how many pages each one viewed the Alexa rank did not rise.

  6. This was a nice piece of advice. We had 10,000 hits on Blippitt before I even woke up. 🙂

  7. Wow, that's quite a jump. That was definitely worth doing.

  8. Hey, Duncan. I've been trying to reach you with just a quick question about negotiating CPM rates. Did your e-mail change? Thanks.

  9. I was obsessed with public stats when I first started IM. In the end it doesn't really matter and is only a distraction. Just focus on content.

  10. Great post. I appreciate the reading.

  11. Sometimes I want to believe they're not really that accurate. Thanks for your insights. By the way, if you're looking for the best social media marketing for your online business, then you're search is over. Good luck!

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