Dave Winer points to the effort to save the Mecury News. My problem. I went to the site that aims to save it as part of the employee buyout. No way to invest. The Mercury News is a daily read for me, be it via Google. These guys write good stuff. And yet they’ve got the potential of getting thousands of ppl to invest in the idea, and they aren’t facilitating it. Take notes from Firefox. They got thousands to invest in the NY Times ad at $20 a pop. I was one of them. It was easy to do. If they make it easy ppl will come. I’ll quite happily put a little money towards a share in the Mecury News, as I know others will. But if its too hard, it will be lost for ever.