8.2 This Agreement shall be governed by the laws of the State [name of State] which apply to agreements concluded entirely in that State and which are to be enforced. The degree of participation often varies greatly from sponsor to sponsor, from a company that simply supplies products to a venue, from a sponsor that participates with keynote speakers, entertainment or catering for a large sit down dinner, to the designation of an establishment, program or event. The more complicated the participation, the more important the sponsorship contract becomes. We have already mentioned the non-competition clause, but that advances exclusivity. It describes the particularities of your agreement and the exclusive rights to which a particular sponsor may be entitled as a result of the package it has acquired. For example, a sponsor might have exclusive rights to have their logo appear on stage for major events or be the only food vendor authorized to sell food at your event. The exclusivity clause defines the agreed conditions that impose special rights on a given sponsor. Due to the additional exposure, exclusivity is usually associated with a higher price for sponsors. Be sure to clearly define the types of businesses that your sponsor defines as a competitor, so that there is no confusion as to which companies you will be able to turn to in the future and which ones you will not be able to address in the future. In no event shall either party be liable to the other party for consequential, secondary, indirect or punitive damages, whether such liability results from breach, breach of warranties, unlawful act, non-fault liability or otherwise. 23. TITLES.
The descriptive titles of the sections and subsections of this Agreement shall be simple and shall have no influence on the design or interpretation of this Agreement. While it may be tempting to have a Boilerplate agreement, it`s always best to tailor the details for each participating sponsor to incorporate the particularities. In this way, there is no room for misunderstanding. The very first thing you should do when creating a sponsorship agreement is to consult a lawyer. This contribution is intended only as information and should not replace the advice of a lawyer….