Syntagma takes the FM/ Glam path

March 3, 2007

This is clever thinking. If you’ve got the aggregation backend in place why not open it up to outsiders if you’re confident of being able to sell advertising against it and can provide a decent cut (in this case 70%) to the content creator. My only query at this stage is what the direct benefit would be in terms of traffic given the three “magazine” sites are all in the 300,000 range at Alexa, but having said that for smaller blogs that’s potentially a reasonable figure in terms of capturing new traffic. TDH at 901am has more but congrats to John Evans on a good idea.

One response to Syntagma takes the FM/ Glam path

  1. Duncan, the actual portal sites are very new and not really the point. Network magazines work on aggregating the page views of all the sites included. For LifeTimes magazine we’re now going over the 1M/month mark. Any other sites affiliated will add to that and benefit the sales package and thus themselves.