Why is New Media so bad at promoting itself?

June 2, 2011 — 16 Comments

As part of the preparation for my next project, I’ve spent half a day looking at what’s going on in the New Media industry as a whole, so I can get a better grasp on the trends in the industry, everything from companies that are hiring (and likewise how they promote this) through to corporate announcements, site changes, and even design changes.

But there’s one thing that struck me: new media seems to be particularly bad at promoting itself.

Content is king, but likewise sites/ networks of a particular size should also be talking themselves up outside of the content itself. Some sites do; some of the bigger players have media pages where you can subscribe to media releases or a corporate blog. The content is varied, but it’s there.

But what struck me is how many don’t.

I’m not talking about small sites, I’m talking about big networks and big sites.

The likes of Gigaom, VentureBeat, Gawker and TechCrunch for example don’t offer site news pages. Mashable does…but there’s no way to subscribe to it. b5media (or B5Media as they’ve re-branded themselves) offer news page but with no way of subscribing to it, and I’m not talking about email (although that wouldn’t be a bad option vs none at all) but RSS as well.

That’s but a small cross section of names I’ve stumbled across today.

I can’t break glass houses without saying that I haven’t done it in the past either, but The Inquisitr at 8m page views a month was hardly a Mashable at 40 million page views. Perhaps I’m too old school in terms of PR: I’d expect large businesses to self promote and announce, where as the fact is that I’ve found it hard to even subscribe to feeds from NASDAQ listed companies.

There’s another post to be written on defining exactly what is a new media company, but I think I’ve just identified one difference where new media needs to catch up to old media in.

16 responses to Why is New Media so bad at promoting itself?

  1. But  Mashable and TechCrunch both have RSS feeds and their websites ARE news-type websites, so it would not be ideal to have a seperate news page if that’s their job already – updating us about tech news etc

  2. While owned media like blogs can be very effective they’re not the only or necessarily the best promotion options.  The examples you cite do extremely well through shared media and to a lesser extent earned media so they may not feel it is worth the extra effort to add owned media to their package.

    The other issue with owned media is that you need something to say and you need the resources to ensure that it’s said.  Often there’s a will but nobody to do the actual work.   It’s something my digital clients battled with constantly.  They’d love to have a corporate blog but they didn’t have the money to pay us to do it and they didn’t have the time to do it themselves. 

  3. Tiffany and co outlet Vivian speaking voice of the lovers. Tiffany outlet, United States symbol of design, to love and beauty, romance and dreams as the theme and the wind reputation nearly two centuries. Tiffany & co outlet jewelry is full of functional beauty and soft delicate sensibility, the needs of all women in the world fantasy and desire. Voice of Tiffany jewelry outlet lovers can be Vivian speaking, and his original silverware, stationery, and which is long for the table. Tiffany on sale Garden series, just for like different styles of mothers, which one of Tiffany’s outletwould you most want to put it in to the mother of Tiffany sale blue gift box does?

  4. Yeah! It’s true that new media is bad to
    promoting it self. The
    issue with owned media is that you need something to say and you need the
    resources to ensure that it’s said.  Often there’s a will but nobody to do
    the actual work.   It’s something my digital clients battled with
    constantlyYou certainly have some agreeable opinions and views. Your blog
    provides a fresh look at the subject.

  5. You
    certainly have some agreeable opinions and views. Your blog provides a fresh
    look at the subject. Your blog is very unique, thanks for taking the time to
    share your view with us.

  6.  After reading your post I have a better
    understanding of what Why
    is New Media so bad at promoting itself?

    really
    is.

    Your
    post has the information that is helpful and very informative. I would like you
    to keep up the good work.

    You
    know how to make your post understandable for most of the people.

     

    Thumbs up and Thanks.

  7. iam pretty sure youre right!

  8. Gucci Earring

    Gucci Clutches

    Gucci New Bags

    GucciHobos
     

  9. very cool post! thanks!!!

  10. Rosetta Stone Language Learning Software – the best program of its kind to study foreign languages at home and school in your spare time. Rosetta Stone Learn Spanish presents a carefully selected set of four images and asks you to choose an image that corresponds to the written text and voices of native speakers. Based on the knowledge that you have received in their home environment when studying their native language, you will intuitively guess the purpose of each picture and choose. This sector of the population has Rosetta Stone French begun to be marginalized. Rosetta Stone Chinese El Concilio has also identified the need for literacy classes. The new immigrant population has a great interest in Rosetta Stone English and there are long waiting lists for these types of classes.El Concilio del Condado de Ventura sees more than 33,000 people a year who are interested in the services provided at our Oxnard location. Rosetta Stone Italian Where do I look Article by Dasdih Waterdsdasd You may find that you are in a similiar situation. http://www.learnmorelanguage.com

  11. I really loved reading your
    blog. It was very well authored and easy to understand. I also found your posts
    very interesting. 

Leave a Reply

Text formatting is available via select HTML. <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*