The numbers still don’t add up

October 18, 2006

BusinessWeek on stats tracking. It’s a bit fluffy around the edges, but at least it will get people talking about a difficulty just about everyone has online…what is the best way to track your numbers? Apples, Oranges and grapes don’t look the same nor taste the same, and yet there is this amount and more in terms of alternatives when it comes to metrics. Someone, somewhere must have a better idea, a more fairer way to measure this stuff…and who ever this person is, cmon 🙂

One response to The numbers still don’t add up

  1. All ratings systems are bogus. The most polite description I can think of is that ratings are a consensual hallucination. Any rational person knows they?ɬ¢?¢‚Äö¬¨?¢‚Äû¬¢re meaningless but everybody pretends to believe them because people desperately want a frame of reference. TV ratings use far too small a sample to extrapolate the figures they use. Radio ratings are an intelligence insulting joke. Pretty much any web rating system is more accurate but they all fail because of the ambiguity of what they?ɬ¢?¢‚Äö¬¨?¢‚Äû¬¢re measuring. When there?ɬ¢?¢‚Äö¬¨?¢‚Äû¬¢s ten different ways to argue what make s a ?ɬ¢?¢‚Äö¬¨?Ö‚Äúhit?ɬ¢?¢‚Äö¬¨?Ǭù, ?ɬ¢?¢‚Äö¬¨?Ö‚Äúview?ɬ¢?¢‚Äö¬¨?Ǭù or whatever, you don?ɬ¢?¢‚Äö¬¨?¢‚Äû¬¢t stand a chance of knowing what?ɬ¢?¢‚Äö¬¨?¢‚Äû¬¢s truly meaningful. May as well spill some chicken entrails then make a call based on faith.