TV isn’t dead, but the broadcast model is in trouble

November 28, 2006 — 2 Comments

Michael Arrington writes at TechCrunch that he believes TV is dead. I don’t agree. I do believe that traditional broadcast TV is in trouble, maybe not nearly as much as radio at the moment (that’s another post, but radio is dying a whole lot faster), but it is in trouble none the less, but I think Mike confuses the B2C model with the actual box itself. TV is not only alive, take a walk into any large electronics retailer (Best Buy in the US, Harvey Norman in Australia) and watch the big screen LCD’s and Plasma’s walk out the door…TV is booming. What we do with the TV on the other hand is changing. OK, so the idea of a computer attached to a TV hasn’t take off in a huge way, but I think that’s more representative of broadband still not being quick enough (note, I have an XP MCE box)…and yet PVR’s, which are essentially computers anyway (a lot of them run Linux) continue to grow in consumption. HDTV, at least in countries like the UK and Australia which have essentially mandated their introduction, is now not only widespread in terms of availability, but it continues to grow also in terms of marketplace awareness and acceptance. So people are watching less broadcast TV…we all know that as a fact that’s a given, but they are still using TV’s, to watch DVD’s, record TV’s, playing Playstations and Xboxes….TV is more alive and kicking than ever before. The smart operators in broadcast will continue to look at ways of tweaking their business models to better cater for services like VOD…Foxtel in Australia for example offers this service now. Will TV look anything like it does today in 5 or 10 years time? No, but we’re all still going to have one, and we’re all still going to be using it.