Google buys DoubleClick for $3.1bn

April 14, 2007

$3.1bn: Google’s purchase price for Doubleclick. Struth. Web 1.0 lives again, literally, DoubleClick is a Web 1.0 company, dating from the early days of the internet. Is this a smart move for Google? if they apply the Adwords model to Doubleclick CPM banner advertising is going to get a whole lot more sexy very soon, and firms such as ValueClick and RightMedia should be looking out, big time.

Spot question: will this deal mark the top of the Web 2.0 boom/ bubble?