Spotted at Hollywood Tuna:
a Google Video Ad. One small problem though, at that’s the buffering rate. If you are going to expect people to click on and view video ads, you are going to want them to pretty much work from the moment the play button is clicked. The buffering time on this ad was roughly 10-15 seconds. For the casual surfer (I was waiting to see what it was like) this time is way, way to long to view an ad. If they are going to work (and I’m not yet convinced they are) they need to be quick, super quick to load and run.