Inquisitr December 2008

January 2, 2009 — 5 Comments

Pageviews: 1,962,105 (per Google Analytics)

Traffic profile: highest post accounted for 13.5% of traffic.

Finances: profitable (that is, more income than the cost of paying writers excluding me). However unbeknown to us, the ad figures we were working with were make believe from one provider. We’re profitable, but not by as much as we’d believed. Further revenue decreased significantly this month per page view, so while we brought more in, it wasn’t relative to the increase in traffic. We are looking at ways of countering this in January. Whether this is representative of the market, our ad provider or a combination of both is to be seen.

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