Kodak to break the Ink Cartel

February 7, 2007

Great news for owners of Inkjet Printers, according to USA Today Kodak is about to launch a new line of Inkjet printers with CHEAP INK!

To quote:

For years, companies such as Hewlett-Packard, Epson, Canon and Lexmark have sold inexpensive consumer-grade inkjet printers ?¢‚Ǩ‚Äù many are about $100 or so ?¢‚Ǩ‚Äù and made up the difference in ink sales.

Manufacturers can make as much as 75% profit on the sale of ink cartridges, says Jim Forrest, an analyst at Lyra Research. Printer ink is a $32 billion market worldwide, he says.

Inkjet manufacturers have never lowered their prices or engaged in a price war, Forrest says. But that could happen if Kodak’s printers take off.

This is great news for consumers. The inflated prices of Ink from all the manufacturers to date smells like and looks like a price fixing cartel. If the Kodak product goes well it will hopefully force other manufactureres to follow with cheaper ink prices. Next time I’m in the market for a printer I’d 99% more likely to go out of my way now to buy a Kodak printer to support what they are doing, and so should others.

One response to Kodak to break the Ink Cartel

  1. Check out kodaks printer launch site. http://www.inkisit.com