Neville Hobson makes an interesting point:
“But there?É¬¢?¢‚Äö¬¨?¢‚Äû¬¢s one significant statistic we can?É¬¢?¢‚Äö¬¨?¢‚Äû¬¢t yet determine – how many people actually listen to each show. We also have a link on each show notes post where you can click and listen there and then rather than download the MP3 file. And as Shel and I cross-post each show?É¬¢?¢‚Äö¬¨?¢‚Äû¬¢s show notes to our own respective blogs, that?É¬¢?¢‚Äö¬¨?¢‚Äû¬¢s three different places where you can click-and-listen. No way to measure that, as far as I know. This is a problem every podcaster has. Downloads of the MP3s is one thing. Who listens, how many listeners there are and where they are, is another. Yet that?É¬¢?¢‚Äö¬¨?¢‚Äû¬¢s the most important statistic of all to aid you in creating and tailoring the content in your show to your listener demographic.”
The reverse could also be true. More than one person could list to a download as well.
(via Trevor Cook)