Planning Medacity 2.0

November 7, 2011

We’re over 3 months in with Medacity now, and although I still believe the focus and idea is a good one, without a round of funding and the ability to truly own the space, we’re not going well.

I believe we’ve done well, and we’ve had some good hits. But the overall traffic hasn’t been great at all. At least, it’s not growing at a sustainable rate.

It’s blogging: sometimes you hit well, sometimes you don’t. But when you don’t hit well, you know it’s time to change.

The Inquisitr (my last site) had 4 different templates, covered new areas then dropped them, and ended up a very different site to when it started. But I do know when I sold it, it was doing 8m pv on over 1.8m uniques. Change was part of that process.

And hence it’s time to change Medacity.

I’m consulting with the writing team now, but I’m thinking broadly that we’re going to move into tech (while still covering New Media), particularly startups and broader tech, but not gadgets.

I’m naturally disappointed the initial idea didn’t take, but when has any idea I’ve had (or many others for that matter) taken initially?

I think of Loic LeMuer and Jason Calacanis as my inspirations: two blokes who keep changing to try to hit that ultimate win.

It’s still early days, and I have the core of the same awesome writing team I had at The Inquisitr writing for me, a team that has already proved themselves from 1m to 8m page views.

I’d welcome your thoughts as to the direction we should head towards as well.

39 responses to Planning Medacity 2.0

  1. Do I detect a move into places Techcrunch is perceived to have moved out of? Not the worst idea if so. I suppose the TC people would say they still cover startups, but you’d hardly know it watching their feed in amongst all the stories on BigCos.

  2. I don’t know anything about blogging, so I’m not going to pretend I do. However, I know you’ll get there in the end. If I can say anything about you Duncan, you’re tenacious 🙂

  3. The question is simple: What topics light your fire? You know how to build a media organization, Duncan, and no one on your team is much of a slouch either. Building a media organization is color by numbers for you – you need to make sure you and your team is thrilled with the subject matter, and the audience will follow.

  4. what a great post! thank you for sharing! appreciate it!

  5. Duncan,

    You know as well as I do that celebrity news can drive massive amounts of traffic.  I know you probably don’t want to expand into covering celebrity news, per se, but what about celebrity appearances on popular media programs?  For example, “George Clooney on Piers Morgan Tonight (VIDEO)” or “Jennifer Aniston on The TODAY Show (VIDEO)”?  Just a thought, of course.

  6. Honestly my inroad on New Media News with 901am left me feeling like YES you have to cover Technology as well. Or if you don’t want to cover technology then you must cover more of the “blogging space” which would include overlaps into what you used to do at The Blog Herald…. wordpress, etc. 

  7. hello! i just have to say – it is a great post! wonderful!!!

  8. I see 1 thing very wrong about this post and 1 other interesting thing:

    1) You say Calcanis is your idol and you want to follow in his footsteps. Calcanis is an attention seeking asshat who got lucky with Weblogs and has not succeeded at anything since besides trolling successful entrepreneurs for attention.

    2) You’re now going the direction of TechCrunch when you publicly bash them and Arrington. I understand your problem is with Arrington and not TC but still “interesting”.

    With that said, you did a good job with Inquisitr and I have faith you’ll find a way to make MedaCity work as well. Just please don’t follow in Calcanis’s footsteps – he’s pathetic.

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  15. wonderful.. not more, not less! you are good

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  23. I agree with Mjones2011. I believe you’ll find ways to make Medacity work, especially now that you still have the same team as you’ve had during your Inquisitr days. Good luck!

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  29. We’re over 3 months in with Medacity now, and although I still believe the focus and idea is a good one, without a round of funding and the ability to truly own the space, we’re not going well. I believe we’ve done well, and we’ve had some good hits.

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