The Ford Lesson

September 7, 2006

Scoble points to Bold Moves, and online video blog produced by Ford aimed at employees, investors and influencers.

It’s bloody amazing.

It’s candid, it’s frank, and it’s honest.

Indeed, having watched the current video on the site (episode #10) I feel like I’ve just woken up and watched the start of a revolution in corporate America, or for that matter, the start of a world wide revolution in the way corporations do business.

Sure, one could look at it as spin, and in a way it is, but it’s good spin. It’s good because it’s actually honest. There’s no fluff here, there’s no trying to gloss over the bad in marketing new speak that is so typical of large corporations.

The one quote that stood out more than anything else in the video came from Mark Fields, Executive Vice President, Ford:

I want everyone in the organisation to know the reality, the good things that are going on in the company, and the bad things that are going on. The way to keep people motivated is to keep them informed. People can deal with the truth.

Jeezus. OMG. I’m lost for words.

Why couldn’t I have had a boss like Mark Fields in a number of organisations I’ve worked for in the past that were imploding from within. People respect the truth, even when it’s not pretty. Corporate newspeak that avoids negatives at all costs is a cancer on business. Mark Fields just gave us a cure.

Kudos to Ford. Like Scoble I’m rooting for you, even if the Falcon is a poor quality car.


2 responses to The Ford Lesson

  1. Duncan, I was also mesmerized – very unorthodox and refreshing for such a huge company. I posted about it tonight.

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