The open ad marketplace?

May 10, 2006 — 1 Comment

Jeff Jarvis calls for Open Source advertising and metric solutions to help bring Advertisers and Bloggers together. A rather socialist suggestion from a right wing blogger I’d think. But I can’t help that think that maybe Jeff Jarvis doesn’t know enough about the advertising industry, because there is no way in hell that you are going to get ad execs to agree on open standards, particularly just for blogs. Some firms might, and good on them, but the industry as a whole? Very, very wishful thinking.