Web 2.0: it’s not a bubble, it’s the start of a storm

August 21, 2006

Australians are often fond of the saying that we call a spade a (insert strong expletive here) shovel.

Web 2.0 is, according to many, entering a bubble. And yet bubbles are these nice rounded things that kids make from plastic $2 made in China kits which eventually burst.

Sure, Web 1.0 was a bubble, it was sort of nice whilst it lasted but it did actually burst.

Web 2.0 isn’t going to burst, but a whole pile of companies aren’t going to make it.

So lets call it a storm, and lets put that storm at sea.

Storms at sea cause lots of bubbles…but digress, because what I think we’re starting to see in Web 2.0 now is an impending storm. The winds are starting to rise, the sea is getting a bit rough. The weak are taking on some water and sinking (Kiko). When the storm finally hits, only the fit will survive, and when it passes they will emerge stronger than ever, with a pile of profits, decent business plans and rosey futures.

This is Web 2.0.



3 responses to Web 2.0: it’s not a bubble, it’s the start of a storm

  1. Wasn’t the Internet bubble (1.0) fun times? Those were the days … But you are right on.

    This ain’t no bubble. It’s just a shit-storm of ideas looking for money – that’s were the big difference is. These days your idea is tested, roughed up and chewed out … usually live and if it passes you get the money (and that’s even if you want it).

    The bubble part of it comes in because the barriers of entry (aka costs) are next to nothing, so ideas can be implemented at the drop off a hat. And that’s a good thing.

    So an idea bubble, maybe – but big deal.

    But then you have to ruin it all Duncan and bring in the traditional business twist to it: business plan and profit AND Web 2.0 !!! 🙂

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