Just reading at Threadwatch that Google has now got basically 75% of the UK search market. The figure here in Australia is close for memory. When all the so-called experts in America talk about Google they always talk about it from an American perspective, despite the fact that Google is a lot stronger (in terms of market share) outside of the states. It’s what? less than 50% in the states? well it would be one of the few markets it isn’t competing from a position of power in.