Perez Hilton, Lindsay Lohan: the new blogging elite?

March 21, 2006 — Leave a comment

There’s something deeply disturbing in seeing a blogger in this position. I suppose it harks back to the journalism side of things when we see a reporter becoming the reported. And yet Mario (Perez Hilton) seems to have done just that, and continues to make friends with the A-Listers he writes about.

A note for the discerning though. The blogosphere, and in particular the A Listers remain insular and these celebrity types never seem to get a serious look in. The MSM are falling for the same trap as well, because you always see your serious tech types quoted on blogging (Doc Searls, Steve Gilmour come to mind). And yet bloggers like Mario and Trent from Pink in the New Blog are bypassing the more traditional ways of blog promotion that many of us know and a getting their messages through directly to their target audience. Through magazines, through chat boards, that sort of thing. Celebrity blogging is already at the point where its bigger than political blogging. Don’t believe me? check out the blogs available to advertise on at BlogAds. Look at some of the traffic. I once wrote about the demise of the geek bloggers, well the political bloggers are next on the list, because mass audiences like this sort of stuff, and as blogging becomes more and more a part of the mainstream, the tastes of its readers are reflected in the sites they read, and whether we like it or not, celebrity gawking is fodder for the mass market of worker bees seeking an escape from the drudgery of their 9 to 5 jobs.