Author: admin

rofl!

Now 9rules has a lot more revenue options than it did when we first launched simply because of the new avenues we have opened up and that is something that I don?ɬ¢?¢‚Äö¬¨?¢‚Äû¬¢t think could?ɬ¢?¢‚Äö¬¨?¢‚Äû¬¢ve been done if we solely focused on advertising and monetizing things. Same can be said with Myspace. Instead of worrying what?ɬ¢?¢‚Äö¬¨?¢‚Äû¬¢s the best place to put an ad they have the enviable task of figuring out how to monetize a site with 60 million people involved

Congrats again to Dave Sifry from Technorati on another excellent state of the blogosphere report, however, as usual, most reporting on it get the reporting WRONG again, even b5media’s own Darren Rowse: these are numbers they are TRACKING PPL! not the sum total of the entire blogosphere! There aren’t 50 million blogs out there, there are probably something closer to 300 million now (I haven’t counted them for a while).

Sifry also asks whether this growth can continue…I’d suggest from recent anecdotal evidence that it’s actually slowing down, MSN/ Windows Live Spaces added less than 1 million blogs last month and Google (with Blogger) even fewer (apologies, don’t recall the exact page I read this on at the moment)…what is growing though is Technorati’s ability to track all these blogs…although I’d note that although their ability to track Chinese and Japanese blogs seems to be improving, there’s a big chunk missing where South Korea should be.

Interesting study from McKinsey & Co at the Advertising Age, my favourite quote:

“Should everybody shift 30% of their dollars to the web?” asked Amy Guggenheim Shenkan, senior practice knowledge specialist in McKinsey’s San Francisco office. “No. There wouldn’t be room today if everybody wanted to shift online. Last year [online media] was $12.5 billion, by end of 2007 digital advertising will be $18 to $25 billion. … So we’re seeing a lot of growth, but if you want to match up share of attention and share of dollars it couldn’t happen for that reason.” The TV ad industry is a $68 billion one.

Internet advertising will double to nearly $25 billion next year over 2005. That’s a pile of money, and a pile of ad inventory that’s going to have to be filled.

AOL says that only around 2000 people accessed their “user data” before the site was shut down….but the very same data is now available on bittorrent right now with Mininova showing 3,971 downloads!

Update: noticed at Threadwatch that the data has already been mirrored online as well here.

Tags: AOL, AOL Data

I’ve been following a fair bit of WordCamp coverage online today, and I can’t help but think: is this the start of the new blogging elite? and I mean that in a positive way, not a negative, after all, there’s no Dave Winer, Robert Scoble or the other usual suspects at this conference. Sure, you’ve got the newly VC funded Om Malik, but if anything Om is new guard, not old guard. Wish I could have been there, some great speakers, people I’ve been following in the Blogosphere but aren’t part of the old guard like Prince Campbell (chartruse)…..it’s bloody great stuff. Viva la new guard! Lets just hope this is the first of many new guard conferences to come…I might even be able to eventually discover how to get on a plane and attend one 🙂

Steve Rubel reports that China has blocked ALL Feedburner feeds into China….that’s a heck of a lot of people who all of a sudden can’t read your feed if you’re using Feedburner.

Tags: Feedburner, China