Did SixApart buy Rojo for the Feedreader or the staff?

September 7, 2006

SixApart acquires Rojo. Coverage and Niall and Techcrunch. Odd thing though is this line: “Six Apart intends to sell a majority interest in Rojo?ɬ¢?¢‚Äö¬¨?¢‚Äû¬¢s newsreader services in the coming months.” So why buy something just to flog it off later? Rojo doesn’t seem like a natural fit for SixApart either, after all its a feedreeder and blog search engine, not a blogging platform, and putting a company that in based upon hosted blogging services into the feedreader game where it will compete against other companies that index SixApart hosted blogs seems silly….but not if they were only buying the talent and not the feedreeder. Rojo CEO Chris Alden is to be the new head of Movable Type…but still sounds like a lot of money to spend to acquire talent. Chris, you must be a special sort of a guy. Insert machevellian plot here 🙂

Tags: ,