Is Sensis driving traffic to Yellow Pages by stuffing White Pages?

March 12, 2007

Anyone tried a business search lately on whitepages.com.au? Where as once the site was a great resource for finding contact details, it’s now as useless as tits on a bull, even when using the correct business name. Pop across to yellowpages.com.au and it works straight away. This is a fairly new phenomena, certainly I’ve noticed it only in the last couple of months, question is though: is Telstra/ Sensis purposely destroying business search at Whitepages to drive traffic to YellowPages? It’s certainly working that way in this household, I’ve just about given up using whitepages.com.au now to find phone numbers when I need them.

One response to Is Sensis driving traffic to Yellow Pages by stuffing White Pages?

  1. Hi Duncan

    Have you tried out dLook.com.au yet? It was launched last year in competition to yellow pages and so far so good.

    I’d really like to read your opinion.