Nichenet Turns 10

November 13, 2009

Roughly 10 years ago (the exact date I don’t recall, except that I’m sure it was 99) I registered my first business name: Nichenet.

Two business name registrations later and Nichenet became Nichenet Pty Ltd in around late 2006-2007.

The name came about when I was asked to pitch for the design of a website. I couldn’t pitch as an individual, so I had to come up with a company name. I didn’t win the contract, although we were shortlisted.

I’m not overly superstitious, but I know of two superstitions: one is that horses with 7 letters in their name have a higher strike rate in Australian racing…it’s why so many horse names have 7 letters. The other one was that in China, 8 is considered lucky.

The latter won because nichenet has 8 letters.

It’s a name that I still don’t own the .com for, but none the less one that I’ve been happy to stick by over the years, because most of what I’ve done has been niche….hence the name

Time flies fast when you’re having fun, and I would never have thought in 99 that 10 years later that Nichenet would be the company behind a fairly successful blog and that I’ve been working online exclusively for nearly 5 years.

So far,so good.

5 responses to Nichenet Turns 10

  1. Congratulations Duncan! Here's to the next ten years!

  2. Congratulations Duncan – although we've never met, I've followed your posts for some time now – thanks to google alerts. You see – I established my first company back in 1993 while I was in grad school. At the time as a student at Nortwestern, I had my first access to the internet and the www. I became intrigued by the NICHE marketing possibilities of the inter NET and that's how was started. The goal originally was to make some extra money on the side – enough to buy a sailboat. Well – 16 years(5 boats, 1 wife, 2 kids) later NICHENET has provided a good living to me as well.

    Congrats again and I look forward to reading your blog for another 10 years ( and battling with you to be the first to register “nichenet” usernames across the web )

  3. It is not easy in modern world to provide successful business on your own. There is something that makes it more risky than in recent decade.

  4. Congratulations! It's pretty amazing that you (or anyone) can work online exclusively.

  5. Congratulations! It's pretty amazing that you (or anyone) can work online exclusively.