Level pegging day in the Click Arbitrage experiment

December 14, 2006

A nice little personal victory over night in my Click Arbitrage experiment. It looks like taking the focus of the content network with Adwords and doubling my spend in search is paying off. It’s nothing too big, certainly money wise any way, but last night (we’ll Wednesday US time) for my $30 US spent in advertising I saw a $34 US dollar return. Peanuts I know, but it’s the first time I’ve managed to get to roughly even in the arbitrage game. It’s also off a basis of only a small number of clicks, my average CPC is sitting at $2, putting me between 3-9 for the variations on the search. I literally did 15 clicks to get that $34, so it’s a small statistical pot. I’ve cranked up the budget for the next 24 hours so I’ll see how it goes. What I have learnt so far is that you do need a lot of patience with these sorts of campaigns, I’ve tweaked, changed, fiddled. You also need to spend money to make money. I started at $10 a day to see what so of ads people clicked on, I cranked it up to $30 a day, and now I’ve set it to $100 a day. $100 a day is a fair bit to burn on Adwords, but I want to give it a shot a see what the return is like. Crossing fingers.