Australian Minister for Censorship Stephen Conroy appeared on the ABC’s Q&A Thursday night. Transcript and video here (I’m not sure if the video is available outside of Australia).

I won’t rehash it all, but some interesting takeaways:

Political Content

STEPHEN CONROY: But that is not what is being proposed. I mean we believe that there is a compelling argument to block refused classification. We’ve not suggested, and I repeat, it would go against the fundamental tenet of the Labor party to suggest you would block political content, which is the China line and the Saudi Arabia line. I couldn’t be more clear or simple or straightforward on that. So no one is suggesting – no one – that we would go down that path.

The problem here is that refused classification has already been used to block political content, namingly the now infamous abortion site that included images of allegedly aborted fetuses.

Now we can argue whether those images are offensive or not (most people would say that they are), but like them or not, they demonstrate the effects of a legal procedure and were being used in a political context. You can show dead bodies on the 6pm news, but you can’t show abortion pictures online?

The call can only be political, even when the context isn’t taken into account, which is what ACMA claimed in Senate estimates.

So under the Labor Government, they won’t ban political websites for being political, they’ll just decree that the content on some political sites is refused classification on another ground and block them anyway.

And I nearly forgot, it was Conroy who previously described the filter as blocking “unwanted” content. For Conroy to now argue that the push as always been RC contradicts himself…until he changes his mind again…flip…flop….

Welcome to Nazi Germany.

Recourse/ errors

TONY JONES: Now, can I just interrupt once again, because there’s a story in the Sydney Morning Herald website today saying that a link containing a series of photographs of young boys by Bill Henson is actually on this blacklist. Bill Henson: back in the media for reasons of censorship. Is he on the list?

STEPHEN CONROY: The classification board looked at this website and actually said it’s PG and a technical error inside ACMA, I’m advised – literally a technical error – included it, but it was actually cleared by the classification board, so it shouldn’t have been on the list. Now, I’ve asked ACMA in the last few hours to go through their entire list again to see if there’s any other examples of this and at this stage – and they’re piling their way through it overnight – they found this one site that falls into this category where it’s been misclassified, not by the classification board but by the ACMA technology that they’ve been doing.

So the list, which is secret so there’s no way of telling what’s on it (until it gets leaked that is), contains “technical errors.” The list currently has 1100 sites on it, but under the new scheme could expand to include millions. How many “technical errors” are acceptable?

Guilty for the actions of others

STEPHEN CONROY: Now, I’d like to talk about the dentist, because that’s been a good bit of fun this week. Here’s what happened. The Russian mob targeted Queensland small businesses last year and what they did was they identified websites that had blank pages underneath the main page and what they would do is they would put some material that would be refused classification on that site, on that one page within that site.

So site owners who have done nothing wrong get banned because someone hacked their site and put RC material on it.

If someone broke into my home and committed a crime, would I be charged for the crime they committed?

Zig Heil.

STEPHEN CONROY: So the dentist that people say, well, how could you possibly block a dentist: because the Russian mob hacked his site. Well, not his site directly, but they actually entered into using his web address, so I don’t actually have a problem with wanting to try and combat the Russian mob putting – I’m not exaggerating – putting material that would be refused classification and then trying to publicise it worldwide

Because striking the innocent in a quest to target the guilty is a reasonable tactic? So someone at the back of my house is a terrorist, and the army is out the front wanting to get to the terrorists. Under Conroy’s logic it would be ok for the army to run their tanks over my house with me inside of it, because it’s justified in getting the bad guys.

Lies

STEPHEN CONROY: This is the existing standards by which current newspapers, current TV shows, current radio shows, are judged.

Actually, that’s also not true. News programs get a free pass of things like dead bodies in war zones as long as it’s deemed “news.” The picture of Saddam Hussein hanging was shown on TV. Dead body in a noose.

And now to the truth

STEPHEN CONROY: I believe in a civil society and a civil society does not have a wild west laissez faire culture.

So this is actually a culture war as opposed to cracking down on kiddie porn Senator Conroy?

Note that in context of Government policy, laissez faire is to “minimize or eliminate government intervention in most or all aspects of society.” So if this policy is the opposite of laissez faire, then it must be one of increasing Government intervention in culture. Culture is not child pornography or other illegal material, culture is (from Wikipedia) an integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning. Sounds more and more like Nazi Germany, doesn’t it.

We’re looking for 2-3 bloggers. Details on Problogger Jobs here.

We put off a writer back in January, and it wasn’t something I wanted to do. Our traffic hasn’t suffered badly (it actually went up in Feb, but will be down from that high in March), but the volume of posts has dropped. Couple with the fact that the volume I was pumping out over Dec-Jan wasn’t sustainable and I’ve stopped blogging at night mostly. Volume isn’t the be all and end all, but having large slabs of the day without fresh content doesn’t help things.

Pay

The new positions are an experiment of sorts. After 4 months of declining ad revenues, we simply don’t have the margins to hire 2-3 writers on a set rate basis, at least at the same rate our current writers are on. Instead the positions are being offered at $1.50 per thousand page views.

Hybrid

We looked last year at doing some side content on a revenue share model, but rev share doesn’t work well on single blogs vs a blog network, particularly from an administrative viewpoint. We can’t track ad returns per page under rev share, and swapping out ads on a share basis would mean we’d be in breach of our ad supplier contract (not to mention it being messy).

I started looking for models a couple of weeks ago, and noticed sites using the CPM model. It’s sort of like rev share, but isn’t. Bloggers are guaranteed a set rate for their work, and administratively it’s reasonably easy to manage, well it is after I found a way to use Google Analytics to track posts by author.

The other hybrid aspect is the job specs. Many sites that pay like this have dozens of writers who often don’t earn much at all. They’re post volume plays vs quality. I don’t want to diminish the quality of the site with volume for the sake of volume, hence lower number of bloggers with min spec writing rates of 5-10 posts a week. The smaller number also means that each blogger can get individual attention and support, where as larger numbers make that difficult to impossible. Basically I can work with each blogger to get them pumping out great content so they get paid more, and we win with the extra page views.

High/ Low pay?

$1.50 CPM will seem low to some people, and I don’t think badly of anyone thinking that. I looked at a range of sites, from your info/ how-to sites (Hubpages for example), through to citizen journalists sites, a number of which compete on some fronts with The Inquisitr. I also looked higher up the chain at sites like the Huffington Post.

Here’s what I found roughly

  • Some sites pay nothing at all, instead promoting the benefits of exposure. It is staggering how many people will work for nothing, particularly if the idea is pitched right. It’s a nice game to get into, but it’s not one I’m comfortable in: I’d rather pay people something
  • Some sites pay, but only when the amount gets to something substantial (say $50-$100). These tend to be various rev share or CPM models. Many of these sites promote writers earning $200, or the occasional person hitting the $1000 mark. Most writers are lucky to earn $20 a month. Actually I’d love to get into this space, but not with The Inquisitr. Next project maybe 🙂 Again though: people will work for little, and in this market $50 or $100 a month is money people want
  • Some sites pay a set CPM monthly in the 50c-$1.50 CPM range. Hard to pin these rates down, because most don’t advertise the rates, but you can dig up the info on forums. I saw one site offering $1.50, and none higher, although this is not to say that some individual sites may pay more.
  • The remainng models are the givens: set rate per post, or monthly set rate with or without traffic bonus

Notably also is the $1.50 CPM in context with the ad market: that’s roughly 5-7x our current CPM with Adsense per unit. Thankfully Adsense is only 5-10% of our ads, otherwise we’d be cutting jobs at the moment; but I digress. While content on an individual site changes the CPM on ads, plenty of bloggers out there would be struggling to get $1 CPM all up with multiple ads on each page; $1.50 is actually a step up. The Inquisitr also gets a reasonable run on Google, Google News, and a range of other sites that many bloggers don’t get; the same post on The Inquisitr vs a smaller blog would have a stronger chance of getting page views, so the difference is potential traffic as well. Higher rates, higher volume.

I simply don’t know how much the new bloggers will be paid month to month in total, but at the lower end I’d be surprised if it was anything lower than say $200 a month; 200,000 page views with 40 posts a month (10 a week) shouldn’t be a huge challenge (and consider we have 3 writers and did 2.3m in Feb) and this improves over time as the CPM rate is paid on all posts by the blogger for the month, so will include posts from the previous month(s) that are still getting traffic.

Next

Applications close end of next week. We’ll see how we go to start with, and if it looks like its working, I may increase the number in the following months. Ultimately I’d like to see us get to 10-12 writers, a mixture under this model, and hopefully more set pay writers as well.

If it fails, so be it, you can only try.

I should have also added: I’d think writing for us vs an info site would be more fun as well. I know I’d rather be trolling for that next weird Japanese video than writing a page full of links explaining why the Palm Pre is better than Blackberry, or a long how to guide that takes hours to get right.

PS: why write this post and expose the pay rate at all, after all many sites never do? Because I’d rather be upfront and transparent then potentially mislead people and sell false hope, which some sites do. People who work with me know what they’re getting into before they start, good, bad or otherwise 🙂

10 million page views

admin —  March 24, 2009 — 7 Comments

Dashboard - Google Analytics
It must be milestone week. First, 5000 posts for The Inquisitr, now 10 million page views. We snuck past the 10m mark some time on March 23 US time, or morning March 24 AEDT.

The funny stat: if we take a line from Oct 5 (US time) our 5th month anniversary, we’ve done 9 million pages views since then. From Dec 5, we’ve done 7.4 million. Goes to prove the point: it takes 6-9 months for a blog to establish itself one way or another.

Hopefully for our first full year, May 5, we’ll come in at around 12.5 million page views.

I should add: ignore the drop at the end of the chart, for some reason the total view doesn’t offer a full count for the current day and it is suppose to go up, not down.

5000

admin —  March 23, 2009 — 4 Comments

5000

The comment count is a little strange. Disqus 17,300 odd, and I don’t think there was 7000 in the time before Disqus and after.

The 5000 came Friday US time (March 20). So 5,000 posts in 319 days at an average of 15.7 posts a day.

SMH: Bikie killed in Sydney Airport brawl

The man was beaten to death INSIDE the Qantas Domestic Terminal.

Where in the world was security? I know, it was too busy looking for forbidden fruit (like Apples from Victoria) in the baggage collection area, or making sure the pram going through X-ray wasn’t carrying a bomb.

It is incomprehensible that a person could be beaten to death inside Australia’s busiest airport. This is an EPIC FAIL of security beyond anything seen in this country. WTF doesn’t even begin to describe it.

SMH again

he 29-year-old was knocked to the ground during the brawl – involving at least 10 men – and bashed repeatedly in the head with a metal bollard.

The attack took place in terminal three, one of the most secure and monitored public spaces in Australia.

Obviously not that secure.

Is it illegal for Australians to link to the alleged ACMA blacklist on Wikileaks?

Here’s ACMA quoted at news.com.au

ACMA threatens fines of up to $11,000 a day for linking to sites on its secret censorship blacklist

I’m not a lawyer, so I could be wrong, but is it actually illegal for individuals to link to the list?

The Communications Legislation Amendment (Content Services) Act 2007 which details Schedule 7 of the Broadcasting Act and the links offense refers to “service providers” in Section 62 and I can find no reference to individuals.

I make the query because when ACMA went after a link to prohibited content on Whirlpool, they didn’t go after Whirlpool or the person who posted the link, they went after the web host. From The Oz

On March 10, ACMA issued Sydney web hosting company Bulletproof Networks with an “interim link-deletion notice” for allowing its customer, the Whirlpool internet community website, to post the link to an anti-abortion web page blacklisted by the regulator.

This doesn’t negate the fact that sites hosting links to prohibited content under the act can and are deemed prohibited themselves, only that the individuals may not be liable under the Act for placing the link, only the web hosts who are hosting the link.

Personally I haven’t linked to it, although I commend those that have. Ultimately I don’t want any site I own on the Governments blacklist for commercial reasons, so it’s a risk I’m not willing to take, because despite possibly no individual liability, sites can and will be banned.

If anyone knows differently, let me know, I could be wrong here, but this is how I read it.

Update: it could possibly be argued under different parts of the act (or a different act) that the act of linking is the promotion of illegal material and may be illegal, but even in this case, the $11,000 fines relate to “service providers” and not individuals.

melbourne earthquake - Google News

We get a really good run on GNews with Australian stories, but I don’t know how to monetize Australian news, well to the point where we can afford a sales team to make it worth while. The bad side is that while we get good treatment on Australian stories, GNews labels The Inquisitr as “The Inquisitr, Australia” lots of times, which might limit us a bit.

The option is that we go for VC, but well…at least one VC I’ve met wasn’t all that friendly + the real value proposition is US news, tech, odd etc. We even had a rough interested to buy offer two weeks ago. Hard for me because I’d like to do more local content, but ultimately I need to pay bills.

Sir Humphrey Appleby would be proud:

Last night I said that Telstra hadn’t shut down Leslie’s Twitter account. This was based on the advice of my colleagues. It’s factually correct, though it’s also true that Leslie’s senior managers independently told him last night to stop.

So it’s factually correct that Telstra did not ask that the Fake Stephen Conroy Twitter account be shut down, but it’s also true that they did ask the account to be shut down.

Now we’re talking gibberish 😉

Here’s the headline
Swan to curb ‘obscene’ salaries

Here’s the first paragraph

The Federal Government will introduce new laws to curb excessive executive payouts, Treasurer Wayne Swan says.

Here’s the first catch
Under the change flagged by the treasurer, shareholder approval will be required for termination payouts of more than one year’s base pay.

So basically the Government isn’t actually cracking down on exec pay, it’s just changing the approval goal posts.

And here’s the second catch: who owns most of these companies in the first place?

Answer: funds managers with predominately super fund money.

Who runs most super funds?

Answer:
banks

Who sits on the boards and gets big executive salaries to begin with?

Answer: usually the same people who sit on the boards of banks.

So when executive salary comes up, what’s the real chance that these funds will vote against proposals? Maybe some industry super funds will vote no, but it won’t be enough.

Double bonus round
“The government will curb golden handshakes in the form of excessive termination payments,” he said.

So it’s only when they leave, not what they get paid upfront? 🙂

Overall I don’t believe the Government should be interfering with pay rates in private companies (well, bailouts aside), but if they’re going to do it, do it properly, not just the piss and wind claytons version.

Freeview spoof response

admin —  March 11, 2009 — 5 Comments

Margaret Simons wrote about the now infamous Freeview spoof in Crikey Tuesday. She left something out. This was my response to Crikey, although it wasn’t published.

Margaret Simons’ otherwise excellent coverage of the Freeview spoof video saga was somewhat sullied by a last line that reads “At the time of publishing, you can view the spoof video here, but we anticipate it will get taken down again, so quick sticks!”

What Simons failed to note, either in the article or in drawing that conclusion, is that the video (as a parody) is protected speech both in Australia and the United States. It isn’t clear from the article whether the take down notice received by YouTube was made under US law (where the video would be hosted) or under Australian law, but the result is still the same in both jurisdictions: a parody of this
nature is clearly legal.

In Australia, The COPYRIGHT ACT 1968 – SECT 41A clearly defines fair dealing (our weaker version of fair use) in this context: “A fair dealing with a literary, dramatic, musical or artistic work, or with an adaptation of a literary, dramatic or musical work, does not constitute an infringement of the copyright in the work if it is for the purpose of parody or satire.” The University of Melbourne notes that this includes “Audio-visual works (cinematographic films, sound recordings & broadcasts).”

In the United States, the Copyright Act of 1976, 17 U.S.C. ?Ǭß 107 includes the line “the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright.”

If the law firm backing Freeview made the claim under the US DMCA, they could be found liable for making a false claim. A standard claim must include the words “I swear, under penalty of perjury, that the information in the notification is accurate.” If the lawyers had spent 5 seconds on Google they would have discovered that the video was not an infringement of copyright under existing and tested law.