Sure sign News Ltd is bleeding money: The ultimate ad sell out on News.com.au

December 19, 2008 — 7 Comments

We knew times were tough, but when you see an ad run on News Ltd’s (News Corps Australian arm) news.com.au that looks like this….

Notably I’ve never seen news.com.au with background ads before (both sidebars, a common thing on some celeb blogs), but to force an overlay like this. Either the money was brilliant, or times are tough. I’m betting on the latter

Thanks to Mo for the shot, I couldn’t create one with the elephant overlay on my MacPro.

skitched-20081219-180502.jpg

7 responses to Sure sign News Ltd is bleeding money: The ultimate ad sell out on News.com.au

  1. I honestly think it's just the latest trend. Ad agencies pick up on this and they convince someone to sell it to them. It showed up on the celeb blogs first, but it's moving to the regular news sites (FYI, I work for Yahoo! News). I think one of the big early instigators was Apple, with their in-page “takeover” ads.

  2. Get rid of the ads with a HOST file. It works for all browsers on your system, and will work on any operating system.

    http://everythingisnt.com/hosts.html

  3. Glad I've found this site. I really appreciate your sayings and suggestions to the writer and to the other commenters.

  4. I've also never seen this website with background ads before. Maybe this is just their gimmick or trend.

  5. OTPs with side bars have been common for years Duncan within the AU market. It wouldn't have anything to do with 'times being tough' … it's simply News responding to what advertisers request and finding a fair dollar amount to do so.

  6. OTPs with side bars have been common for years Duncan within the AU market. It wouldn't have anything to do with 'times being tough' … it's simply News responding to what advertisers request and finding a fair dollar amount to do so.

  7. OTPs with side bars have been common for years Duncan within the AU market. It wouldn't have anything to do with 'times being tough' … it's simply News responding to what advertisers request and finding a fair dollar amount to do so.

Leave a Reply

Text formatting is available via select HTML. <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*