We knew times were tough, but when you see an ad run on News Ltd’s (News Corps Australian arm) news.com.au that looks like this….

Notably I’ve never seen news.com.au with background ads before (both sidebars, a common thing on some celeb blogs), but to force an overlay like this. Either the money was brilliant, or times are tough. I’m betting on the latter

Thanks to Mo for the shot, I couldn’t create one with the elephant overlay on my MacPro.