Steve Rubel reports on Technorati launching a Digg clone named WTF. Yep, WTF but meaning where’s the fire…I kid you not. Why didn’t they just call it Where’s the Cheese? or is that phrase a TM of the Australian Dairy Corporation?. Peter Russell Clarke could be the head spokesman and all. Talking of WTF, Peter Russell Clarke has a MySpace page. WTF, WTC? Just in case though you are looking for some feelgood Digg cloned goodness at Technorati, don’t rush, WTF(ire) is a WTF(*ck) on service, never a good sign when launching something.